Year end shopping

YouTube Korea launched a shopping platform and, to introduce it, commissioned an animated piece with Korean YouTubers turned into characters. The project went beyond a single video: two promotional pieces and a customizable template were delivered, where characters, outfits, texts and products could be swapped. In total there were 180 exports, plus an open After Effects file so the client could keep producing on their own.

A chain effort and a team effort: 1st Ave led the project, MAWI Studio put together the animation team, and that is where I came in, bringing the characters to life.