Power Moves with Shaquille O'Neal

Power Moves is the Netflix documentary series that follows Reebok’s return to basketball. At the helm is Shaquille O’Neal, president of Reebok Basketball, alongside Allen Iverson: a historic brand looking to compete again with Nike and the giants of the industry.

For the series, the graphic universe was conceived from the street. The logo, designed and animated from scratch, has a grunge spirit: rough strokes, texture and street-court energy. At its center is Shaq’s most recognizable image, his classic dunk, turned into the gesture that gives the whole series its identity.